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‘I can’t see how my ads work if I can’t target people’: Confessions of a marketer
Duopoly
Video Anywhere
Brands in Culture
The Confessions
Media
Marketing
Retail
Haniya Rae
Assistant Editor
haniya@digiday.com
@haniyarae
High schoolers hashtag to win Adidas gear — and promote the brand
by
Haniya Rae
Goooooaaal! Pelé’s new soccer app shoots and scores
by
Haniya Rae
Century 21’s social strategy: There’s no place like home
by
Haniya Rae
Président Cheese molds its social presence
by
Haniya Rae
Stella Artois wants you to hear your beer
by
Haniya Rae
Fooled you: Brands roll out the pranks for April Fools’
by
Haniya Rae
Shockvertising: Is Pedigree starved for attention?
by
Haniya Rae
Duracell wants you to hold hands for some #powerwarmth
by
Haniya Rae
Virgin America’s cabin-to-content strategy
by
Haniya Rae
Taco Bell’s burner phone breakfast campaign
by
Haniya Rae
15 seconds of fame: Heineken produces a fan-tweeted film pitch
by
Haniya Rae
Go fast or … miss out on tickets to the 2014 World Cup
by
Haniya Rae
Step by step: Inside Keds’s girl-oriented social strategy
by
Haniya Rae
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