Haniya Rae

Assistant Editor

haniya@digiday.com @haniyarae

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Marketing

High schoolers hashtag to win Adidas gear — and promote the brand

by Haniya Rae
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Marketing

Goooooaaal! Pelé’s new soccer app shoots and scores

by Haniya Rae
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Marketing

Century 21’s social strategy: There’s no place like home

by Haniya Rae
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Marketing

Président Cheese molds its social presence

by Haniya Rae
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Marketing

Stella Artois wants you to hear your beer

by Haniya Rae
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Marketing

Fooled you: Brands roll out the pranks for April Fools’

by Haniya Rae
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Marketing

Shockvertising: Is Pedigree starved for attention?

by Haniya Rae
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Marketing

Duracell wants you to hold hands for some #powerwarmth

by Haniya Rae
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Marketing

Virgin America’s cabin-to-content strategy

by Haniya Rae
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Marketing

Taco Bell’s burner phone breakfast campaign

by Haniya Rae
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Marketing

15 seconds of fame: Heineken produces a fan-tweeted film pitch

by Haniya Rae
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Marketing

Go fast or … miss out on tickets to the 2014 World Cup

by Haniya Rae
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Marketing

Step by step: Inside Keds’s girl-oriented social strategy

by Haniya Rae

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