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Media
Marketing
Future of TV
‘A heavy hitter’: How Kevin Mayer gives TikTok an aggressive leader to break into the big leagues
Duopoly
Video Anywhere
Brands in Culture
The Confessions
Media
Marketing
Future of TV
Haniya Rae
Assistant Editor
haniya@digiday.com
@haniyarae
Marketing
High schoolers hashtag to win Adidas gear — and promote the brand
by
Haniya Rae
Marketing
Goooooaaal! Pelé’s new soccer app shoots and scores
by
Haniya Rae
Marketing
Century 21’s social strategy: There’s no place like home
by
Haniya Rae
Marketing
Président Cheese molds its social presence
by
Haniya Rae
Marketing
Stella Artois wants you to hear your beer
by
Haniya Rae
Marketing
Fooled you: Brands roll out the pranks for April Fools’
by
Haniya Rae
Marketing
Shockvertising: Is Pedigree starved for attention?
by
Haniya Rae
Marketing
Duracell wants you to hold hands for some #powerwarmth
by
Haniya Rae
Marketing
Virgin America’s cabin-to-content strategy
by
Haniya Rae
Marketing
Taco Bell’s burner phone breakfast campaign
by
Haniya Rae
Marketing
15 seconds of fame: Heineken produces a fan-tweeted film pitch
by
Haniya Rae
Marketing
Go fast or … miss out on tickets to the 2014 World Cup
by
Haniya Rae
Marketing
Step by step: Inside Keds’s girl-oriented social strategy
by
Haniya Rae
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