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‘Elevate the next generation’: As social platforms begin Black creator programs, critics say they need to do more
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Haniya Rae

Assistant Editor

haniya@digiday.com @haniyarae
  • Marketing

    High schoolers hashtag to win Adidas gear — and promote the brand

    by Haniya Rae
  • Marketing

    Goooooaaal! Pelé’s new soccer app shoots and scores

    by Haniya Rae
  • Marketing

    Century 21’s social strategy: There’s no place like home

    by Haniya Rae
  • Marketing

    Président Cheese molds its social presence

    by Haniya Rae
  • Marketing

    Stella Artois wants you to hear your beer

    by Haniya Rae
  • Marketing

    Fooled you: Brands roll out the pranks for April Fools’

    by Haniya Rae
  • Marketing

    Shockvertising: Is Pedigree starved for attention?

    by Haniya Rae
  • Marketing

    Duracell wants you to hold hands for some #powerwarmth

    by Haniya Rae
  • Marketing

    Virgin America’s cabin-to-content strategy

    by Haniya Rae
  • Marketing

    Taco Bell’s burner phone breakfast campaign

    by Haniya Rae
  • Marketing

    15 seconds of fame: Heineken produces a fan-tweeted film pitch

    by Haniya Rae
  • Marketing

    Go fast or … miss out on tickets to the 2014 World Cup

    by Haniya Rae
  • Marketing

    Step by step: Inside Keds’s girl-oriented social strategy

    by Haniya Rae
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