Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
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With the Facebook traffic flood receded, publishers look to smaller traffic sources
December 19, 2019 • 5 min read -
How social-food publisher Twisted expanded into brand content and commerce
December 18, 2019 • 4 min read -
Nine months in, Apple News+ isn’t wowing publishers
December 17, 2019 • 5 min read -
Cosmopolitan is using a Google tool for Netflix’s ‘You’ watch parties
December 12, 2019 • 3 min read -
Inside the Sky News-BuzzFeed UK election show
December 11, 2019 • 3 min read -
Publishers see opportunity in Instagram Shopping
December 9, 2019 • 5 min read -
London calling: Reddit revs up its pitch for UK ad buyers
December 6, 2019 • 5 min read -
How social media is powering The Economist’s subscription growth
November 28, 2019 • 4 min read -
YouTube’s opening up ads for ‘edgy’ videos signals shift in brand-safety sentiment
November 25, 2019 • 3 min read -
How Conde Nast plans to make money from Instagram TV
November 18, 2019 • 3 min read -
Facebook promises to make Watch a repeat video destination
November 15, 2019 • 7 min read -
‘People still buy food content’: What food media is doing right in finding sustainable models
November 14, 2019 • 10 min read -
Pitch deck: How Politico is positioning Protocol to fill a ‘void in tech journalism’
November 14, 2019 • 5 min read