Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Marketing Briefing: The next weeks ‘will be tense’: Marketers brace for more social unrest
January 12, 2021 • 6 min read -
Digiday welcomes new reporters Kimeko McCoy and Erika Wheless to cover marketing and commerce
January 6, 2021 • 1 min read -
‘We’re netting out with higher revenue’: Publishers reaping the benefits of Snapchat’s strong second half
November 25, 2020 • 4 min read -
How Roblox is paving the way for a new era of branded gaming
November 25, 2020 • 5 min read -
Retailers are pushing their employees to become TikTok influencers
November 11, 2020 • 5 min read -
‘One of many stages of maturity’: Ad industry welcomes Instagram influencer marketing labeling changes
October 19, 2020 • 4 min read