Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Platforms roll out tipping features, vying for user engagement and ad dollars
June 9, 2021 • 5 min read -
‘Marketers are leaning into the metaverse’: Roblox ramps up brand partnerships
June 9, 2021 • 5 min read -
Cheat Sheet: Twitter rolls out Fleet ads, testing full-screen advertising
June 1, 2021 • 3 min read -
Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’
May 31, 2021 • 4 min read -
As TikTok becomes pay-to-play, marketers remain bullish on organic strategy
May 27, 2021 • 4 min read