Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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To keep up with mobile shoppers, Peace Out Skincare brand invests in SMS marketing
May 21, 2021 • 4 min read -
Why some brands plan to participate in Facebook Live shopping events this summer
May 18, 2021 • 4 min read -
Clubhouse starts monetization, but startups and influencers may beat them to it
April 22, 2021 • 5 min read -
Why Facebook won’t sell ads in its planned Instagram app for kids
April 21, 2021 • 6 min read -
‘We don’t post much organic content’: Pepsi sees TikTok as a pay-to-play platform
April 19, 2021 • 4 min read -
This Gen Z agency ‘eliminates the learning curve’ to connect brands with its generation
April 9, 2021 • 4 min read -
TikTok’s Khartoon Weiss wants brands to stop overthinking their platform strategy
April 6, 2021 • 2 min read -
Inside Facebook’s push to convince small businesses of Apple anti-tracking doom
April 1, 2021 • 13 min read