Content & Commerce
Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.
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With a new CEO, High Times looks to open dispensaries
January 16, 2020 • 3 min read -
Expanded consumer tech coverage helped CNET increase commerce revenue 100%
January 13, 2020 • 4 min read -
CNN takes breaking news approach for its commerce site, CNN Underscored
January 8, 2020 • 4 min read -
Meredith mines data across its sites for new contextual ad-targeting tool
January 6, 2020 • 3 min read -
How Ziff Davis used paid search and SEO to increase its affiliate business over the holidays
January 6, 2020 • 2 min read -
Publishers look for commerce content attribution to move beyond last click
December 16, 2019 • 3 min read -
With Tasty, BuzzFeed has a multi-revenue stream model
December 10, 2019 • 4 min read -
Complex is opening an online store to sell sneakers, hoodies and more
December 9, 2019 • 4 min read -
‘It’s a crowded landscape’: Why some publishers have abandoned holiday pop-ups
December 6, 2019 • 3 min read -
How The Dodo is using its animal stars to create new revenue streams
December 2, 2019 • 3 min read -
Publishers look to eke out more commerce revenue through news aggregators like Apple News
November 25, 2019 • 4 min read