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Future of TV

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Future of TV

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Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.

November 12, 2025

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Future of TV Briefing: Streaming subscribers save $16 through bundles

November 5, 2025
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Future of TV Briefing: Streaming advertising’s supply-demand imbalance

October 29, 2025
Sponsored

The new consumer journey, according to the CMO of Assembly
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Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators

October 22, 2025
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Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)

October 15, 2025
Marketing on Platforms

The Sora-TikTok U.S. era of short-form video

October 14, 2025
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Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?

October 8, 2025
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Future of TV Briefing: Is Meta’s Vibes the future of TikTok?

October 1, 2025
Business of TV

Nexxen and Hisense open up smart TV programmatic floodgates

September 25, 2025
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Future of TV Briefing: How Fox is using AI and a unified ad server to power-up Fox One

September 24, 2025
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Future of TV Briefing: FAST platforms have become a fixture among audiences and ad buyers

September 17, 2025
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Future of TV Briefing: 6 charts that sum up the state of streaming subscriptions

September 10, 2025
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Future of TV Briefing: How the TV, streaming and digital video industry spent its summer (2025 edition)

September 3, 2025

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