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Future of TV

graphic image of a television (TV) with bills of money flying out of it, representing CTV advertising being an effective form of advertising for brands, publishers and consumers.
Member Exclusive

Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.

April 29, 2026

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Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

April 8, 2026
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Future of TV Briefing: What publishers have to offer creators

April 1, 2026
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Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

March 25, 2026

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