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Future of TV

A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.
Member Exclusive

Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’

This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.

February 4, 2026

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Member Exclusive

Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era

December 10, 2025
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Future of TV Briefing: The creator economy needs a new currency for brand deals

November 19, 2025
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Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

November 12, 2025

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