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for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

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Future of TV

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis

This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy?