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Future of TV

Member Exclusive

Future of TV Briefing: WTF is server-guided ad insertion?

This week’s Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.

February 18, 2026

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Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era

December 10, 2025
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Future of TV Briefing: The creator economy needs a new currency for brand deals

November 19, 2025
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Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

November 12, 2025

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