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Media
Marketing
Future of TV
MediaMath explores a possible sale
Duopoly
Video Anywhere
Brands in Culture
The Confessions
Media
Marketing
Future of TV
Future of TV
Member Exclusive
TV networks are losing ad dollars, and now face the prospect of shrinking affiliate fees
by
Tim Peterson
Subscriptions
YouTube plans to let news publishers sell off-platform subscriptions through their channels
by
Tim Peterson & Max Willens
Streaming Outside The Box
With coronavirus content drawing fewer viewers, publishers shift to video back to usual programming topics
by
Tim Peterson
Member Exclusive
YouTube’s push for TV ad dollars is hurting its business right now
by
Tim Peterson
Business of TV
The TV industry expects the upfront ad market to split into two periods
by
Tim Peterson
Member Exclusive
Why NBCU’s Peacock’s muted debut could be a plus in the long run
by
Tim Peterson
Business of TV
‘This is a negotiator’s market’: TV networks see rough going through the fall
by
Tim Peterson
Coronavirus Fallout
‘How fast can you get production going?’ How Quibi is bulking up its library during the production hiatus
by
Tim Peterson
Member Exclusive
Hollywood’s challenge: Create ‘corona-proof’ programming that will outlast the pandemic
by
Tim Peterson
Business of TV
TV advertisers rethink aversion to news shows as they adapt their ad messages
by
Tim Peterson
Business of TV
TV advertising’s watershed moment: It is finally becoming more like digital
by
Tim Peterson
Member Exclusive
Producers pitch clip shows in anticipation of TV, streaming programming gap
by
Tim Peterson
Streaming Outside The Box
After two years of hype, Quibi’s debut doesn’t remake TV for the phone
by
Tim Peterson
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