Future of TV

TV ad dollars expected to drop in 2020, while streaming’s share set to rise

‘How do you go ahead and plan?’ Splitting TV’s upfront deal-making amid Coronavirus concerns is far from clean-cut

Snap gives new original short-form shows a boost with new AR features that pull in Snapchat interactions

TV networks try to use weak ad market to settle ad delivery debts to advertisers

‘We’ve seen the tide turn’: Publishers benefit from revenue upticks from Facebook, YouTube and Snapchat video

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube

Disney adds Hulu to upfront deals to bolster streaming pitch to advertisers

Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders

Media companies will need to wait until 2021 for IGTV ad revenue

How Roku aims to win over TV and digital advertisers in this year’s upfront