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The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
Media
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Media
Media
In a shift, publishers can no longer count on content-recommendation guarantee checks
January 30, 2018
Media
Ad quality rises to the top of the agenda for media agency reviews
January 30, 2018
Data Regulation
With ePrivacy looming, German publishers scramble to get users logged in
January 30, 2018
The Programmatic Marketer
Consumer goods brands are looking more at performance-based ads
January 29, 2018
Data Regulation
Debunking common blockchain-saving-advertising myths
January 29, 2018
Content & Commerce
Future tech site T3’s e-commerce revenue exceeds its display revenue
January 29, 2018
Publishing in the Platform Era
Facebook news feed changes shift publisher audience development priorities
January 27, 2018
Subscriptions
How the Guardian US got profitable: pivoting from ads to reader revenue (and cutting costs)
January 26, 2018
Publishing in the Platform Era
After folding in print, Self’s 8 million Snapchat users are more than on its website
January 25, 2018
Media
The global state of trust in media, in 5 charts
January 25, 2018
Marketing on Platforms
Rovio, the company behind ‘Angry Birds,’ changes how it monetizes mobile gaming
January 25, 2018
The Programmatic Publisher
Vox Media eyes sandboxing to tamp down on malicious ads
January 25, 2018
Going Global
‘We’re at the foothills of what we can do’: How The Guardian improbably put itself on the path to profits
January 24, 2018
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