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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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The Rundown: Amazon and Walmart have vastly different streaming strategies
June 6, 2019
The Programmatic Marketer
How car brand MG gets the most out of its first-party data
June 6, 2019
Media
‘Why is this entire conversation based on mistrust?’: Insights from the Digiday Programmatic Marketing Summit
June 5, 2019
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Digiday Research: Most publishers don’t benefit from behavioral ad targeting
June 5, 2019
Publishing in the Platform Era
‘We know this is just the beginning’: Facebook has new tools for publishers to get paying subscribers
June 4, 2019
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Introducing the new issue of Digiday magazine
June 4, 2019
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Financial Times’ John Ridding: Every publisher needs a subscription strategy
June 4, 2019
The Programmatic Marketer
S4’s Martin Sorrell: The battle in marketing today is for first-party data
June 4, 2019
Modern Newsroom
Vice News looks to add to newsroom heading into 2020 election season
June 3, 2019
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Digiday Research: Publishers rate YouTube’s revenue potential over other platforms’
June 3, 2019
Beyond Ads
How Time Out is using food halls to diversify its revenue base
June 3, 2019
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News UK used personalized newsletters to cut subscriber churn in half
June 3, 2019
The Programmatic Marketer
‘Point of differentiation’: Agencies are having tougher negotiations with ad tech vendors
May 31, 2019
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