Both Walmart and Amazon offer advertisers the tantalizing prospect of being able to tie ads into high-quality video — movies and TV shows — to purchases. But how these two retail giants are going about their respective video businesses is very different.

Amazon is taking the old-school, Hollywood approach. The company, in search of a massive hit the size of “Game of Thrones,” spent $250 million just for the rights to produce a new series based on “The Lord of the Rings” franchise. (This does not include the exorbitant production costs that will go into making a fantasy TV series.) Amazon is also a frequent buyer at film festivals such as Sundance; for instance, it acquired Vice Media’s “The Report” for $14 million earlier this year.

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