It’s summer, which means it’s time for the ad industry’s annual pilgrimage to Cannes.

But whether you choose to go or not — and whether you think Cannes is worthwhile or not — the industry’s biggest and most expensive confab occupies a pretty special place in the industry. I’ve often taken the mood in Cannes to be a measure of the industry’s own confidence in itself. Last year was sober, plagued by sexual harassment scandals, as well as a general tone that the party itself was over. We explore what comes next for Cannes in our cover story, which looks at how much Cannes is under threat, as every corner of the industry undergoes its own upheaval.

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