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The Programmatic Publisher
‘Table stakes’: Why publishers’ first-party data has become prerequisite to programmatic ad sales
December 7, 2020
Content & Commerce
‘We’re getting better at swarming the internet’: What publishers learned from the Cyber 5
December 7, 2020
Content & Commerce
How Wired leveraged Cyber Week readers to increase subscription revenue
December 4, 2020
Publishing in the Platform Era
‘I don’t think people know just how big our digital business is’: 5 questions with Meredith’s Catherine Levene
December 3, 2020
Publishing in the Platform Era
‘A hybrid of entertainment and commerce’: How NTWRK made over $100,000 from selling goods via Snapchat
December 2, 2020
Publishing in the Platform Era
‘Not something we think about’: Facebook News still a non-factor in publishers’ plans
December 2, 2020
Beyond Ads
How Forbes’ 30 Under 30 franchise has become a top selling point for the brand
December 1, 2020
Content & Commerce
‘Outside the four walls of a restaurant’: Why The Infatuation cooked up a marketplace model during the pandemic
December 1, 2020
Business of TV
‘I believe enough in this to try to do it myself’: CollegeHumor owner Sam Reich on the brand’s future potential
December 1, 2020
Beyond Ads
‘The experience is much more valuable’: How publishers are testing hybrid approaches to keep their events engaging
November 30, 2020
Future of Work
Care packages replace canapés as Coronavirus cancels media holiday party extravagances
November 30, 2020
Publishing in the Platform Era
‘Context really matters again’: How BuzzFeed’s HuffPost acquisition can help the combined company’s ad sales pitch
November 30, 2020
Marketing on Platforms
‘We’re netting out with higher revenue’: Publishers reaping the benefits of Snapchat’s strong second half
November 25, 2020
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