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Media
Marketing
Future of TV

Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that

Duopoly
Video Anywhere
Brands in Culture
The Confessions

Media
Marketing
Future of TV

Strategizing for the Future

‘Catalyst for growth’: GroupM’s Brian Wieser bumps up his 2021 and 2022 global and U.S. ad forecasts

The latest global ad revenue forecast from WPP’s GroupM is out — and if it’s accurate, media is going to have a pretty great 2022 with almos...

12 hours ago by Michael Bürgi
Member Exclusive

Media Buying Briefing: ‘There’s a real strain’ on media agencies as they try to staff up after mediapalooza gains
Beyond Ads

How Reuters Events maintains a role for virtual as it returns to in-person events

The lead image is an illustration of a person with headphones on and the word Hollywood underneath them.

Audio Anywhere

‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to focus the publisher’s podcasts

by Sara Guaglione

Member Exclusive

Media Briefing: What publishers should watch for when meeting with blockchain vendors

by Tim Peterson
Shoppable Video

Amid video growing pains, Amazon Live struggles to attract publishers

by Max Willens

Evolving Agencies

‘Push back with brilliance’: Jared Belsky explains Acadia’s approach to acquiring other agencies and recruiting clients

by Michael Bürgi
Modern Newsroom

Architectural Digest will publish its first global print issue as part of revamped international rollout strategy

by Sara Guaglione
Sponsored

Marketer’s playbook: Delivering performance alongside privacy

by Google
Brands in Culture

‘It requires more scrappy thinking’: How cannabis brand Charlotte’s Web approaches media buying and execution

by Michael Bürgi
Content & Commerce

‘Becoming a direct-to-consumer company’: How Condé Nast’s Pamela Drucker Mann is focusing on innovation in 2022 after the best revenue year in a decade

by Kayleigh Barber
Content & Commerce

Blavity to continue building its virtual event model in the metaverse after successful AfroTech

by Kayleigh Barber
Publishers and Google

‘Exclusive is illusive’: U.K. publishers launch plan to mitigate loss of traffic when sources aren’t properly cited

by Seb Joseph
Member Exclusive

Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the fray

by Michael Bürgi
Audio Anywhere

SXM Media’s Lizzie Widhelm on the challenges advertisers face with podcast ad buying

by Sara Guaglione
Member Exclusive

Digiday+ Research: Alternate identifiers now figure in advertising deals for two thirds of publishers

by Max Willens
Marketing on TikTok

How 2021 taught Gallery Media to quickly adapt its TikTok playbook

by Kayleigh Barber
Publishing in the Platform Era

TikTok taps BuzzFeed to produce the first sponsored weekly live shows on the platform

by Sara Guaglione
The Programmatic Marketer

Here’s why Outbrain is buying Video Intelligence for $55 million

by Ronan Shields
Future of Measurement

‘The beginning of a trend’: Performance metrics begin creeping into different parts of publishers’ ad deals

by Max Willens

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