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Media Buying
Future of Measurement
Despite retail media’s growth, in-store measurement is still playing catchup
September 12, 2024
Generative AI
With AI, agencies advance CTV contextual targeting by seeking emotional connections
September 11, 2024
The Creator Economy
How the elections are shaping influencer marketing, from brand strategies to social media spending
September 9, 2024
Content & Commerce
AI Briefing: How the AI race could pay a role in Google’s antitrust trial
September 9, 2024
Member Exclusive
Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn
September 9, 2024
Google on Trial
DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly
September 9, 2024
Business of TV
The cases for and against investing in CTV during the presidential election cycle
September 6, 2024
Content & Commerce
From ‘Jedi Blue’ to ‘Banksy’: What Google’s code names reveal in the DOJ’s landmark antitrust case
September 6, 2024
Strategizing for the Future
WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)
September 5, 2024
Future of Measurement
Attention metrics step forward in guidelines — as their value is questioned
September 4, 2024
Member Exclusive
Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform
September 2, 2024
Advertising around Politics
Why Washington State is investing in a new kind of voter education campaign
August 30, 2024
Evolving Agencies
Gale immerses clients into social beyond just media buys — will it pay off?
August 30, 2024
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