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Media Buying
Digiday @ Advertising Week
Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it
October 9, 2024
Member Exclusive
Digiday Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact
October 8, 2024
Digiday @ Advertising Week
Omnicom Media Group looks for more clarity on the role of AI in the auction process
October 8, 2024
Member Exclusive
Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations
October 7, 2024
Digiday @ Advertising Week
Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation
October 7, 2024
Evolving Agencies
Wpromote expands its offerings to full service, dubbing it ‘brandformance’
October 4, 2024
Generative AI
AI Briefing: Pinterest, Microsoft and Google bring new generative ad features for social and search
October 4, 2024
Marketing on Platforms
Omnicom Media Group strikes partnership with Snap for creator collaboration
October 3, 2024
The Creator Economy
Plus Company agencies combine forces on a new influencer marketing model
October 3, 2024
Going Global
In the wake of Unilever’s media agency assignments, whatever happened to streamlining?
October 2, 2024
Evolving Agencies
Dutch agencies HyperSolid and Superheroes look to make an impact on U.S. shores
October 1, 2024
Member Exclusive
Media Buying Briefing: Influencer agencies expand into talent management to reach more creators
September 30, 2024
Going Global
Billups expands its operations in APAC with a new regional CEO
September 25, 2024
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