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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Media Buying
Advertising around Politics
Is digital OOH winning over more political advertisers? Kind of
September 19, 2024
Digiday @ DMEXCO
DMEXCO Briefing: Google’s antitrust troubles spark uneasy schadenfreude
September 19, 2024
Member Exclusive
Digiday+ Research: Amazon has work to do as a DSP platform amid Google and TTD’s lead
September 18, 2024
Digiday @ DMEXCO
DMEXCO Briefing: The who’s who of ad tech gathers to prepare for the industry’s next big shift
September 18, 2024
Digiday @ DMEXCO
DMEXCO Briefing: The definitive Digiday guide to what’s in and out at DMEXCO 2024
September 17, 2024
Google on Trial
Ad tech rivals reveal how Google stifled competition in DOJ antitrust testimony
September 17, 2024
Strategizing for the Future
Magna nudges its 2024 media spend forecast upward
September 16, 2024
Member Exclusive
Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming
September 16, 2024
Digiday+ Research
Digiday Research: Ad industry split on whether a divestiture of Google’s sell-side ad tech will change anything
September 16, 2024
Future of Measurement
Despite retail media’s growth, in-store measurement is still playing catchup
September 12, 2024
Generative AI
With AI, agencies advance CTV contextual targeting by seeking emotional connections
September 11, 2024
The Creator Economy
How the elections are shaping influencer marketing, from brand strategies to social media spending
September 9, 2024
Content & Commerce
AI Briefing: How the AI race could pay a role in Google’s antitrust trial
September 9, 2024
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