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Marketing
Beyond Ads
Pepsi and Verizon use giveaways ahead of the NFL season to court new consumers
August 9, 2023
The Creator Economy
How Polaroid is using influencers to pitch analog imperfection to Gen Z
August 9, 2023
Member Exclusive
Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown
August 8, 2023
Beyond Ads
Why Lysol is changing how it places products on TikTok
August 8, 2023
Future of Work
How employers measure productivity is changing
August 8, 2023
The Programmatic Marketer
The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google’s vision
August 8, 2023
Generative AI
AI’s black box problem has clients cautious but curious, agency execs say
August 7, 2023
Marketing
Why Chipotle is investing in esports marketing through Evo and the fighting game community
August 7, 2023
The Programmatic Publisher
The rise of discerning publishers: Ad tech vendors face increased scrutiny
August 7, 2023
Brands in Culture
Return of the Spongmonkeys: How Quiznos is using nostalgia to revamp its marketing efforts
August 4, 2023
Brands in Culture
Why luxury brands like Prada and Burberry are stepping into the sports arena
August 4, 2023
Marketing on Platforms
What X — the artist formerly known as Twitter — needs from a head of brand safety
August 3, 2023
Marketing on Platforms
Meta’s Threads still has users one month on, but it doesn’t have a real vibe yet
August 3, 2023
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