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Marketing

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    WSJ vs. Bloomberg: A tale of two marketing campaigns

    February 24, 2015
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    Real-time marketing at the Oscars: Winners and losers

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    February 20, 2015
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    February 20, 2015
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    Luxury brands on Snapchat? Why Michael Kors is taking the plunge

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    Mucinex’s brand mascot gets slimy on Twitter

    February 18, 2015
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    The agency guide to laying off staff

    February 18, 2015
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