The definitive Digiday guide to what’s in and what’s out in Cannes this year

Digiday covers that latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

IAS-Cannes_banner


Cannes has gone from a celebration of advertising to an amorphous, all-encompassing, boozy schmoozefest mixture of media, tech and some ad people.

The center of the action used to be the Palais, where awards were given and talks held. Now, it’s moved to the yachts bobbing in the harbor, where deals are made and clients are plied with rosé and who-knows-what-else once the sun finally goes down.

Cannes is, in short, always changing. Digiday has applied its collective knowledge of more than 15 trips to Cannes to come up with our take on what’s in and what’s out this year.
Cannes-inout

https://digiday.com/?p=122406

More in Marketing

Q1 ad rundown: there’s cautious optimism amid impending changes

The outlook for the rest of the year is a tale of two realities.

WTF is the American Privacy Rights Act

Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.

Here’s how some esports orgs are positioning themselves to withstand esports winter

Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.