Periscoping, Snapchatting and a Gameshow: Digiday at Cannes
Digiday is decamping to the south of France next week, joining the annual pilgrimage of the advertising, media and technology worlds to the Cannes Lions.
We’re fortunate to have Integral Ad Science sponsor our coverage from there, and we hope to differentiate our approach from the many publications covering the event. For that reason, we won’t focus on the awards or the sessions. Plenty of people do that. Instead, we’re focusing on the personalities, the unique side of Cannes, and trying to use a variety of platforms to highlight them. Make sure to follow us on Twitter, Facebook, Periscope (user: Digiday), Instagram and Snapchat (user: Digiday). We’ll also post regularly to our site; the series page is here.
Here’s a taste of what we have planned during the week:
The Daily Periscope
Assuming our data packages hold up, we’re going to have a daily live video broadcast, using Twitter’s Periscope app. Don’t expect super-high quality. To kick things off, we’re visiting The Daily Mail yacht to be given a personal tour of the ship by Daily Mail North America CEO Jon Steinberg. Periscope broadcasts kick off each day at 6pm in Cannes, or noon ET.
The Cannes Minute
Each day we’ll catch up with a media, advertising or tech luminary in Cannes to have a rapid fire conversation — and capture their Cannes portrait.
Each day we’ll highlight a different aspect of Cannes, from the scene along the Croisette, the main boulevard of the town, to what it’s like late at night at the infamous Gutter Bar and fashions of Cannes. These will run on Instagram and on Digiday.com.
The “Are You Calling Me a Liar?” gameshow
On Tuesday, we are hosting a party and gameshow in conjunction with studioD and Bounce Exchange. We have a gameshow lined up that will challenge participants to try to tell if each other are lying. RSVP here if you’ll be in Cannes.
CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok
Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. First up: social media usage and budgets.
Culture Brands’ Eunique Jones Gibson wants to help brands uplift, empower stories for African Americans
When Eunique Jones Gibson, founder of the Black-owned marketing agency Culture Brands, launched her agency in 2017, the 39-year-old business leader wanted to demonstrate that she could ignite conversation, introspection and social change in the industry.
Danone’s Light + Fit brand invests in digital video ad spend, but won’t let go of linear TV
Danone-owned yogurt brand Light + Fit is doubling down on its streaming ad strategy, including investing in Netflix for the first time.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
The ANA parts ways with PwC in its ongoing ad tech transparency project
Sources claim the trade organization ended the relationship amid frustration with developments.
Marketing Briefing: Why marketers are seeking deeper partnerships with artists to remix songs, offer experiences
By working with musicians and celebrities, brands can potentially generate more attention and become a part of culture, according to agency execs, who say that brands are looking for anything that can help them connect to culture more deeply.