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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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Digiday @ SXSW
‘Interactive in a different way’: Visible’s head of experiential Kirstie Rivard on activating at SXSW
March 18, 2021
Member Exclusive
Media Buying Summit Recap: agencies strategize around data, diversification and diversity
March 17, 2021
Brands in Culture
‘Close to real-time moderation as we can’: Inside Walmart’s growing TikTok strategy
March 17, 2021
Digiday @ SXSW
‘It’s going to take a systemic solution’: Diversity, equity and inclusion in marketing gets a spotlight at SXSW
March 17, 2021
Life Beyond the Cookie
Google’s tracking changes could be painful for marketers forced to break their retargeting and lookalike addictions
March 16, 2021
Member Exclusive
Marketing Briefing: With more clarity on vaccines, brands are thinking about post-Covid advertising
March 16, 2021
Future of Work
Rise of ‘portfolio careers’: Pandemic spurs more people to embrace multiple vocations
March 16, 2021
Life Beyond the Cookie
Google coached Mondelez to build first-party data. Now the CPG brand is poised to spend even more in its walled garden
March 16, 2021
Content & Commerce
How brands are using TikTok as a channel for customer service and product feedback
March 16, 2021
Audio Anywhere
‘The right place to launch’: Why a new voice-based platform is using SXSW to introduce the app
March 16, 2021
Member Exclusive
Media Buying Briefing: ‘It’s hard to get off the crack of Facebook and Google’
March 15, 2021
Brands in Culture
How brands are rethinking a virtual SXSW this year, from mailed cheese to immersive online games
March 15, 2021
The Confessions
‘Walk the walk of your corporate values’: Confessions of a digital agency exec on lost leverage in its client relationship due to Covid
March 12, 2021
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