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Marketing
Marketing
‘They’ve come to the party a little bit later’: Why Triller hasn’t left the experimental phase with advertisers just yet
August 9, 2021
Managing Through Crisis
‘It’s all a matter of within limits’: Advertising’s economic recovery is in full swing, but can it last?
August 9, 2021
Agency Culture
‘We’re putting the power back in our employees’ hands’: Why a marketing tech company is giving employees a paid week off
August 6, 2021
Marketing on Platforms
Cheat Sheet: What Facebook’s decision to nix Advanced Mobile Measurement means for marketers
August 6, 2021
Marketing
‘Agile muscle memory’: How the pandemic’s delta variant made marketers and agencies apply newly learned flexibility
August 5, 2021
Marketing on Platforms
Why Facebook’s limits on teen targeting are all part of its algorithmic ad playbook
August 4, 2021
Beyond Ads
With the Metaverse hype cycle at full blast, experts take the long view
August 4, 2021
Beyond Ads
As gaming expands, endemic and non-endemic creative agencies emphasize their strengths
August 3, 2021
Member Exclusive
Marketing Briefing: Zenni’s vp of growth marketing on making the switch to ‘bite-sized’ planning windows due to Covid
August 3, 2021
Future of Work
‘Change without story is a mandate, change with story is purpose’: Why marketing and comms execs are being tapped for chief-of-remote roles
August 2, 2021
Marketing on Platforms
‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in
August 2, 2021
The Confessions
‘She was the most sexually harassed person I ever met’: Confessions of a former Activision Blizzard employee on the company’s toxic work culture
August 2, 2021
Evolving Agencies
Horizon Media agencies ply new ground with incentive-based deals tied to compensation
July 30, 2021
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