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Marketing
Marketing on Platforms
Why ‘the currency in Web 3.0 is not crypto, it’s trust’
April 8, 2022
Gaming & Esports
IAB PlayFronts takeaways: Game advertising has arrived — and brands are playing catch-up
April 7, 2022
Brands in Culture
‘Go broader’: Supergoop is aiming to boost brand awareness, get in front of new audiences with OOH, print and Twitch
April 7, 2022
Privacy
WTF is the Digital Markets Act?
April 6, 2022
Marketing on Platforms
‘Shopping reinvented’: L’Oréal eyes impulse sales on TikTok
April 6, 2022
Agency Culture
‘We could all use a clean slate’: R/GA CMO on inclusive hiring and why activism belongs in advertising
April 6, 2022
Brands in Culture
Why fast-fashion brands in the E.U. could be held accountable for wasteful processes
April 6, 2022
Member Exclusive
Marketing Briefing: As brands increase prices citing inflation, marketers work to figure out how to communicate those hikes
April 5, 2022
Gaming & Esports
‘It’s just not worth the stress’: Confessions of a former esports journalist who pivoted to marketing
April 5, 2022
Gaming & Esports
Why Coca-Cola’s in-game flavor announcement validates Fortnite as both an advertising and metaverse platform
April 4, 2022
Future of Work
‘Paid family leave is exacerbating the gender pay gap’: Nearly 500 companies pledge transparency around paid parental leave as talent war looms
April 4, 2022
Marketing on Platforms
‘Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel
April 4, 2022
Gaming & Esports
How Call of Duty League teams are using the return of in-person events to generate brand interest
April 1, 2022
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