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Media
Marketing
Future of TV

‘Redefining the buckets’: TV upfront advertisers face pressure to reconsider programming biases

Duopoly
Video Anywhere
Brands in Culture
The Confessions

Media
Marketing
Future of TV

Marketing on TikTok

‘We don’t post much organic content’: Pepsi sees TikTok as a pay-to-play platform

PepsiCo is seeing success on TikTok as a pay-to-play platform, which is using the platform to release popular challenges for users.

3 hours ago by Seb Joseph
Member Exclusive

Case Study: How BMW Group broke into the esports market
Content & Commerce

How eos skincare rode a TikTok trend to sales increases

facebook hydrant

Marketing on Facebook

‘Still don’t have an answer’: For some media buyers, unresponsive Facebook ad reps are causing frustration

by Kristina Monllos

The Confessions

‘I felt like I was pushed into being a stay-at-home mom’: Confessions of a former ad exec on being fired after becoming a mother

by Kimeko McCoy
WTF Influencers

To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers

by Kristina Monllos

What Comes Next

‘The world of either is behind us’: Marketers predict the future of events will be a hybrid of online, in-person

by Kimeko McCoy
Member Exclusive

Marketing Briefing: With Cannes Lions once again virtual, the ‘networking and dealmaking is likely the biggest casualty’

by Kristina Monllos
Sponsored

How audio programmatic is unlocking ‘screen-free’ campaigns

by StackAdapt
Cheatsheets

Cheat Sheet: Pinterest’s new rules hold creators accountable for posting brand-safe content

by Sara Guaglione
Marketing on Platforms

This Gen Z agency ‘eliminates the learning curve’ to connect brands with its generation

by Kimeko McCoy
Brands in Culture

‘Seeing the shift’: As theaters open up, studios are starting to promote theatrical movie marketing again

by Kristina Monllos
Brands in Culture

‘Throwing spaghetti against the wall’: Why marketers are expanding experimental budget testing

by Kimeko McCoy
The Confessions

‘There’s no stopping work’: Confessions of an agency exec on lack of boundaries, time off amid the pandemic

by Kristina Monllos
Retail Revolution

Brands bet on texts to pique customers’ interest amidst digital marketing upheaval

by Anna Hensel
Life Beyond the Cookie

Data buyer beware: agencies are starting to ditch complacent providers

by Kate Kaye
Audio Everywhere

No major plays yet: Why Clubhouse has yet to become part of the brand social playbook

by Kimeko McCoy
Marketing on TikTok

TikTok’s Khartoon Weiss wants brands to stop overthinking their platform strategy

by Tim Peterson
Transparency

‘Neutral in the supply chain’: Industry arbiter Ebiquity attempts a turnaround

by Seb Joseph
Member Exclusive

Marketing Briefing: How Fernando Machado’s long tenure at Burger King ‘absolutely broke the trend’

by Kristina Monllos

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