Marketing - Digiday

Video Anywhere

‘There is scale there’: Myths of addressable TV advertising

Myths: Addressable TV is more expensive and not as scalable as regular TV.

3 hours ago by Tim Peterson
AliPay and WeChat Pay are becoming a must-have for U.S. retailers
‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals

The Programmatic Marketer

‘The classic agency model is dead’: Why Nissan’s Jean-Pierre Diernaz wants more control of its data

Retail Briefing: Predicting retail’s biggest stories in 2019

by Hilary Milnes
Retail Revolution

Behind wine brand Kendall-Jackson’s growing direct-to-consumer strategy

by Ilyse Liffreing

More Marketing News