Marketing - Digiday

‘Not there yet’: Amazon is a looming giant in influencer marketing

Launched two years ago, Amazon’s influencer program still isn’t quite going anywhere, say brands, agencies and influencers.

by Shareen Pathak
‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads
As more PR moves in-house, ROI rises in importance

Store of the Future

Target extends private-label push with Cloud Island expansion

by Suman Bhattacharyya

DTC Era

P&G takes a page from DTC playbook for its skin-care brands

by Tim Peterson
Store of the Future

‘Digital can’t save anyone’: What went wrong at Pier 1 Imports

by Suman Bhattacharyya

‘More that needs to be done’: Buyers say Facebook isn’t doing enough about concerns with its ad network

by Tim Peterson
Digiday Research: With in-house agencies, marketers benefit from increased control more than cost savings

by Mark Weiss
Sponsored

The Fog of War: A major media company struggles to understand its own data

Sponsored by Domo
Retail Revolution

Retailers rethink physical stores as click-and-collect catches on

by Suman Bhattacharyya
The Confessions

‘Attribution is the biggest challenge’: Confessions of a brand’s media chief on the in-house dilemma

by Seb Joseph
Internal Organization

Mastercard’s in-house content agency plots international expansion

by Ilyse Liffreing
Brandless launches subscriptions as it looks to build a CPG business

by Hilary Milnes
Addressable TV is poised for a breakthrough in the UK

by Seb Joseph
Retail Briefing: At NRF, retail execs focus on human employees over robots

by Digiday Editors
Marketing on Snapchat

Snapchat has a bad ad problem, but buyers aren’t fazed

by Kerry Flynn
Brands in Culture

Weed brands turn to merch and events to attract new customers

by Ilyse Liffreing
Store of the Future

To compete with Amazon, Walmart and eBay are spending on logistics

by Suman Bhattacharyya
‘Regulations don’t allow us to copy Amazon’: Cannabis brands chart new strategies for e-commerce growth

by Suman Bhattacharyya
DTC Era

‘Wholesale is an important part’: Why athletic brand Alala is bucking the DTC trend

by Hilary Milnes

More Marketing News

‘Not there yet’: Amazon is a looming giant in influencer marketing

‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads

As more PR moves in-house, ROI rises in importance

Store of the Future

Target extends private-label push with Cloud Island expansion

DTC Era

P&G takes a page from DTC playbook for its skin-care brands

Store of the Future

‘Digital can’t save anyone’: What went wrong at Pier 1 Imports

‘More that needs to be done’: Buyers say Facebook isn’t doing enough about concerns with its ad network

Digiday Research: With in-house agencies, marketers benefit from increased control more than cost savings

Sponsored

The Fog of War: A major media company struggles to understand its own data

Retail Revolution

Retailers rethink physical stores as click-and-collect catches on

The Confessions

‘Attribution is the biggest challenge’: Confessions of a brand’s media chief on the in-house dilemma

Internal Organization

Mastercard’s in-house content agency plots international expansion

Brandless launches subscriptions as it looks to build a CPG business

Addressable TV is poised for a breakthrough in the UK

Retail Briefing: At NRF, retail execs focus on human employees over robots

Marketing on Snapchat

Snapchat has a bad ad problem, but buyers aren’t fazed

Brands in Culture

Weed brands turn to merch and events to attract new customers

Store of the Future

To compete with Amazon, Walmart and eBay are spending on logistics

‘Regulations don’t allow us to copy Amazon’: Cannabis brands chart new strategies for e-commerce growth

DTC Era

‘Wholesale is an important part’: Why athletic brand Alala is bucking the DTC trend

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