Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Brands are constantly trying to figure out creative ways to cut through the social noise. Look no further than Chipotle. The burrito chain lamely staged a Twitter hack this week, making it just the latest brand to add more noise than heat to the social space.
We at Digiday have taken it upon ourselves to monitor brand tweets so you don’t have to, chronicling an array of embarrassing social media tactics in the process. Here are the latest.
Skittles
It’s always weird when a brand that doesn’t have a single individual associated with it tweets in the first person. The worse crime here, however, is a woefully failed attempt at humor.
Wow, guys, it’s hot. I’m road-tripping to the North Pole on my 52-seat-scooter. Who’s in?
— Skittles (@Skittles) July 25, 2013
Mr. Clean
Have you been huffing your own product, Mr. Clean? What does this have to do with cleanliness – and which weirdo fans are bringing you free lunch anyway?
They say there’s no such thing as a free lunch, but when people bring me sandwiches I didn’t pay for, it’s close enough.
— Mr. Clean (@RealMrClean) July 24, 2013
Starburst
Give us tickets to the “juicy all-star” game and then maybe we’ll suspend judgment on this non-sequitur. (Real talk, though: what constitutes a juicy home run? Asking for a friend.)
In the juicy all-star game, Starburst Originals always have a spot in the line up.
— Starburst (@Starburst) July 16, 2013
KFC
God I hope not.
True or False: “The Colonel understands me.”
— KFC Colonel (@kfc_colonel) July 22, 2013
Wheat Thins
Honestly dudes, we choose Triscuits.
If people had to decide between Wheat Thins or a Zebra, most would go Zebra but then trade it for a ton of Wheat Thins. #MustHaveWheatThins
— Wheat Thins (@WheatThins) June 19, 2013
More in Marketing
How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI
BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.