Yuyu Chen

Yuyu Chen

The Programmatic Publisher

Programmatic comes to digital jukeboxes
Agency Culture

How Maxus is training its media planners in creativity
The Programmatic Marketer

‘Start small and justify’: Inside Tumi’s programmatic evolution
Brands in Culture

‘There is a middle ground’: What brands think of in-house content studios
Marketing

How Madison Reed is using a chatbot to offer hair-coloring advice
Future of TV

Western YouTube stars look to crack the Chinese social networks
The Programmatic Publisher

Will it blend? Oath will combine disparate AOL-Yahoo ad tech assets
Brands in Culture

Uh-oh, United’s now under attack on Chinese social networks
The Creator Economy

The latest important new role at publishers: The influencer wrangler
The Programmatic Marketer

The unenviable job of site whitelisters
Member Exclusive

Inside China’s triopoly: How Baidu, Tencent and Alibaba dominate the market
Agency Culture

‘Bali bali’ style: A peek at South Korean creative
The Creator Economy

Bypassing creative: How agencies are turning influencer posts into programmatic ads

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