Yuyu Chen

Yuyu Chen

Marketing

To turn around sales declines, Pizza Hut is stepping up its digital ordering and delivery
The Programmatic Marketer

How programmatic will change TV measurement
Agency Culture

How Tool, Huge, Arnold and Mindshare are keeping their interns busy this summer
Retail Revolution

Messaging app Line is bringing its retail stores to America
Marketing on Platforms

How wannabe Instagram influencers use bots to appear popular
The Programmatic Marketer

The marketer guide to programmatic TV
The Creator Economy

How Coltrane Curtis went from MTV VJ to influencer wrangler
Marketing

‘Not just the digital czar’: How the role of chief digital officer has evolved
Member Exclusive

The last empire: Inside Dentsu’s looming presence in Japan
Marketing on Platforms

‘A dicey situation’: Snapchat gives influencers the cold shoulder
The Programmatic Marketer

Accenture is touting an AI-driven programmatic video ad
The Programmatic Marketer

Twitter’s got ad tech ambitions but current challenges
The Programmatic Marketer

‘Painful and obtrusive’: Agency executives’ ad-tech pitch pet peeves

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