Yuyu Chen

Yuyu Chen

Brands in Culture

Conduent CMO on marketing a ‘$6 billion startup’ after the split from Xerox
Brands in Culture

Anchor’s aweigh: How one boat-maker is rethinking marine marketing
The Programmatic Marketer

How Target is taking control of programmatic
Member Exclusive

Year in Preview: Brands will get insular in 2017
Beyond Ads

The state of artificial intelligence in 5 charts
The Programmatic Publisher

Publishers start testing server-based bidding for video ads
Brands in Culture

In memoriam: The brands that we lost in 2016
Agency Culture

‘One of the most corrupt industries’: Agency execs sound off on the DOJ investigation into production contracts
The Programmatic Marketer

GroupM global CEO for mPlatform: ‘We link different data assets and activate them’
Marketing on Platforms

How Birchbox is using Snapchat to drive sales
Brands in Culture

Frito-Lay CMO: ‘Innovation is more important than ever’
Brands in Culture

The #DumpKelloggs movement is met with #BreitbartCereals
The Creator Economy

The state of influencer marketing in 5 charts

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