The #DumpKelloggs movement is met with #BreitbartCereals

There is a new kind of breakfast war waging, and it has nothing to do with McMuffins.
Shortly after Kellogg Co. decided pull all ads from Breitbart News over the so-called “alt-right” publisher’s tendency to spread hate speech, the conservative news giant struck back with a call to boycott the brand.
It didn’t take long for twin hashtags to break out: On the pro-Breitbart side there’s #DumpKellogs, in the other camp there’s #BreitbartCereals.
First, the alt-righters!
This fellow is sticking it to liberals by ruining his plumbing:
#DumpKelloggs: Breakfast Brand Blacklists Breitbart, Declares Hate for 45,000,000 Readers – Breitbart https://t.co/idqNFqCpCM pic.twitter.com/jAzODHXBas
— Redskin Ted (@4everAPatriot) November 30, 2016
A confusing “immigrant for Trump” has cuck-oo for boycotts:
I am Boycotting @KelloggsUS, Join #DumpKelloggs, Vote with Your Wallet https://t.co/M5F99rzG78
— Immigrants☆4☆Trump (@immigrant4trump) November 30, 2016
Here’s someone who has a PhD in … something!
We buy stuff…#MAGA#DumpKelloggs: Breakfast Brand Blacklists Breitbart, Declares Hate for 45,000,000 Readers https://t.co/uyl1NFcK3I pic.twitter.com/mXgxhCNXwQ
— Linda Suhler, Ph.D. (@LindaSuhler) November 30, 2016
And now some cold hard numbers (from one brief moment in time):
Dear, @KelloggsUS Notice your stock falling? Get used to it! #dumpkelloggs #breitbartcereals pic.twitter.com/K6hqZfwLqF
— Tennessee GOP (@TEN_GOP) December 1, 2016
That was fun.
Here, now, is the direction lefties have taken, embracing fully the #BreitbartCereals hashtag, even if, technically speaking, the cereals they spoof are not all in the Kellogg’s family. Regardless of which side you’re on here, it’s hard to argue against the fact that liberals a just, well, funnier. At least that will help them to keep them from crying after they’re stripped of their rights:
We’ll let these go without comment
Except to say that none of these cereals are Kellogg’s brand cereals. Come on liberals, if you’re going to call someone a racist, at least get the details right:
[S] #BreitbartCereals pic.twitter.com/zUOsxxQFGA
— Paul and Storm (@paulandstorm) December 1, 2016
Honey Nut GestapOoos! So good, the Nazis will kick your door down for them!#BreitbartCereals pic.twitter.com/0918g8A7Wo
— Nathan Ralph (@thenateralph) December 1, 2016
Honey Bunches of A-Holes #BreitbartCereals
— Boycott Trump SCION (@puppymnkey) December 1, 2016
#BreitbartCereals pic.twitter.com/l00It7umuq
— Marcus Hawkins (@HawkinsUSA) December 1, 2016
#BreitbartCereals Frosted Shredded Rights
— Mark Negie (@mark_negie) December 1, 2016
Now, if you need us, we’ll be eating some yogurt. Certainly there’s nothing polarizing about yogurt, right? Right?
More in Marketing

Goodbye LinkedIn, Hello TikTok: The Return podcast, season 2, episode 6
WorkTok, or CareerTok, is in full force. Combined, those hashtags on TikTok have over four billion views and it is benefiting Gen Z.

Research Briefing: TikTok tops brands’ holiday wishlist
In this week’s Digiday+ Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, how Lyft and the MSG Sphere are positioning themselves as ad opportunities beyond OOH, and how publishers are committing to building their events businesses in 2024, as seen in recent data from Digiday+ Research.

Coca-Cola set to continue generative AI efforts with holiday-season marketing push
The beverage behemoth believes that if it can offer an interactive, easy-to-use tool that appeals to consumers, particularly younger tech savvy consumers, it can help the brand retain relevance.