Tim Peterson

Tim Peterson

Marketing on Platforms

Ad buyers prepare for headaches after Facebook cuts off third-party data
Member Exclusive

How Accuweather is using programmatic sales data to inform direct sales
Future of TV

Kevin Hart’s Laugh Out Loud brings its original shows — and their sponsors — to Starz
Future of TV

Instagram’s IGTV sees growing popularity of episodic videos
The Programmatic Publisher

Industry waits for app stores to support mobile in-app ads.txt
Member Exclusive

360i enables ads.txt-only buying across all clients after seeing minimal impact on reach, pricing
Publishing in the Platform Era

WorldStarHipHop premieres Snapchat Discover channel in original content push
Member Exclusive

Jukin Media doubles OTT watch time to 64 minutes after defaulting to a TV-like experience
Publishing in the Platform Era

WTF is California’s net neutrality bill?
Member Exclusive

VR, AR and AI: Inside The Walt Disney Studios’ new 20-person R&D lab
Future of TV

‘So many question marks’: Publishers aren’t ready to commit resources to Instagram’s IGTV
Subscriptions

The Young Turks now has 27k paying subscribers accounting for half of its revenue
The Creator Economy

How NBA star Kevin Durant is turning athlete endorsements into media deals

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