Tim Peterson

Tim Peterson

Future of TV

With ‘Wild ‘N Out’ MTV focuses on YouTube
Future of TV

Ad buyers don’t expect many deals at this week’s NewFronts
Future of TV

Disney invests in HQ Trivia’s parent company amid direct-to-consumer push
Marketing on Platforms

Ad buyers question the quality of Facebook’s premium video ads
Member Exclusive

The farce of the deal: what lies buyers and sellers tell during the M&A process and what they mean
Future of TV

TV networks, studios use chat fiction app Yarn to promote shows, develop new franchises
Member Exclusive

Flatter and fairer: Marketers and publishers hack away at ad tech fees
Member Exclusive

Now you see me: An oral history of viewability
Data Regulation

Cheatsheet: Internet giants weigh in on U.S. privacy law
Marketing on Platforms

‘A community garden’: AT&T says it wants to give advertisers better access to data than the walled gardens
Future of TV

YouTube Gaming’s shutdown could be an attempt to one-up Twitch
Member Exclusive

With California privacy law, industry tries to avoid a repeat of GDPR scramble
Marketing on Platforms

Twitch expands programmatic guarantees to more advertisers

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