Tim Peterson

Tim Peterson

Future of TV

Cheatsheet: AT&T’s media, advertising businesses remain wrapped up in traditional TV
Member Exclusive

The Atlantic is building its video strategy around YouTube
Member Exclusive

Ad tech providers scramble to prove their transparency credentials
Future of TV

‘Skinning the cat 30 ways’: How digital entertainment companies are making new money from old videos
Future of TV

Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
Future of TV

Jeffrey Katzenberg’s short-form video platform Quibi draws big Hollywood names, but big questions, too
Future of TV

With Snap Originals, Snapchat turns to TV-like show programming
Future of TV

Meredith is developing 10 original shows for Instagram’s IGTV
Future of TV

With ‘Wild ‘N Out’ MTV focuses on YouTube
Future of TV

Ad buyers don’t expect many deals at this week’s NewFronts
Future of TV

Disney invests in HQ Trivia’s parent company amid direct-to-consumer push
Marketing on Platforms

Ad buyers question the quality of Facebook’s premium video ads
Member Exclusive

The farce of the deal: what lies buyers and sellers tell during the M&A process and what they mean

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