Tim Peterson

Tim Peterson

Future of TV

‘An extension of our broadcast buy’: Advertisers are buying ads on gas station screens
Member Exclusive

WTF is FAST?
Member Exclusive

Pitch deck: How Facebook competes for TV, video ad budgets
Future of TV

Katzenberg’s Quibi’s makes ‘dual asset’ demand of show producers
Future of TV

Amid streaming wars, BritBox focuses on older subscribers
Future of TV

Why Mailchimp is producing more marketing in-house
Publishing in the Platform Era

Inside the development of CNN’s new Facebook-funded Watch show, ‘Go There’
The Programmatic Marketer

‘Soft enforcement’: DSPs are beginning to enforce app-ads.txt
Future of TV

‘To sell more TVs, we need to have better TV content’: Why Vizio is trying to standardize addressable TV advertising
Future of TV

Walmart-backed Eko is funding publishers’ forays into interactive shows
Future of TV

How YouTube stars are using Instagram’s IGTV as a testbed
Future of TV

YouTube stars wish YouTube had more competition from other platforms
Future of TV

Report from VidCon: YouTube super fans grouse about ad load

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