Tim Peterson

Tim Peterson

Future of TV

The war for streaming video has officially begun
The Programmatic Publisher

Publishers are using their PMPs to answer advertisers’ efficiency demands
Future of TV

Hearst is finding success in YouTube, and is pouring more resources into programming
Publishing in the Platform Era

With costs rising, Facebook traffic arbitrage strategies lose effectiveness
Future of TV

‘Visionary’: Why Bob Bakish, who revived Viacom, is the frontrunner to run CBS-Viacom
Data Regulation

Circling closer to a federal privacy law, Congress has introduced 7 privacy bills this year
Future of TV

Amazon rebrands IMDb TV as it ramps up pitch to ad buyers
Marketing on Platforms

‘Burden of proof’: Inside Facebook’s bid to compete for advertisers’ upfront budgets
Future of TV

Project OAR’s bid to standardize addressable TV advertising moves into phase two
Retail Revolution

DTC advertisers turn to search to evaluate their TV ads’ performance
The Programmatic Publisher

How Amazon is using its DSP to get more high-quality inventory from publishers
Publishing in the Platform Era

World Surf League’s live viewership has grown after removing exclusivity from Facebook Live deal
Future of TV

‘War of the giants’: Disney+’s Ricky Strauss has a lot riding on him

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