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‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms
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Tim Peterson
Tim Peterson
Business of TV
How Roku aims to win over TV and digital advertisers in this year’s upfront
Business of TV
TV advertisers want new rights to pull out of ad deals
Member Exclusive
How HBO Max can find a spot in a crowded streaming world
Business of TV
Why the TV ad industry is resisting guarantees commercials will lead to sales
Future of TV
‘A heavy hitter’: How Kevin Mayer gives TikTok an aggressive leader to break into the big leagues
Business of TV
‘The efficiency was there’: Falling TV ad prices lure in DTC brands to shift spending away from digital
Business of TV
ViacomCBS’s upfronts pitch to advertisers: We won’t repeatedly show people the same ad
Member Exclusive
After a rough start, Quibi faces a challenge: How to promote its shows
Marketing
Local advertisers’ reliance on Google and Facebook grows during coronavirus crisis
Marketing on Platforms
Reddit overhauls ad sales, with a new boss from Pinterest
Member Exclusive
Why the coronavirus crisis won’t radically change the TV ad buying system
Programming & Production
The NHL produces slate of original shows to fill gap until games return
The Programmatic Publisher
Publishers pull ad inventory from programmatic markets to protect ad prices
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