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When CMOs pay for agents not agencies: S4 Capital’s AI gambit
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Tim Peterson
Tim Peterson
The Creator Economy
Why TheSoul Publishing’s Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers
Member Exclusive
Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
Business of TV
Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates
The Creator Economy
How YouTube is calculating creators’ ad-revenue shares for Shorts
Business of TV
Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
Member Exclusive
Future of TV Briefing: TikTok’s revenue-sharing terms are turning off some creators
WTF Series
WTF is the IAB’s Multi-State Privacy Agreement?
Member Exclusive
Future of TV Briefing: Smart TV makers seek to steal the screen
Business of TV
Why TV advertising’s upfront model won’t fade away
The 2023 Notebook
The overhaul of TV advertising’s upfront model is underway
Member Exclusive
Future of TV Briefing: 5 questions about the future of TV in 2023
Member Exclusive
Future of TV Briefing: How the future of TV shaped up in 2022
Business of TV
A Q&A with Netflix’s Jeremi Gorman on her New Year’s resolutions for 2023
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