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Tanaya Macheel
Tanaya Macheel
Marketing
Confessions of a former trader: Incentives at banks are misaligned
Marketing
Influencer marketing has hit cryptoworld
Marketing
Twitter might ban crypto ads too
Digiday @ SXSW
‘If you don’t offer an experience, you’re not relevant’: Why banks need to be at SXSW
Digiday @ SXSW
‘We’ve trained our customers to be super rigid’: Lessons from Capital One’s chatbot, Eno
Digiday @ SXSW
How Capital One wants to make online shopping safer
Marketing
‘Women are not a target market’: Confessions of a former finance marketer
Marketing
Why U.S. Bank wants to sell you a car
Marketing
‘The biggest challenge is overcoming people’s apathy’: Inside Simple’s marketing strategy
Marketing
How big tech and retail are inspiring consumer innovation at Wells Fargo
Marketing
Public and private blockchain networks are trying to work together
Marketing
Why banks should rethink their fee models
Marketing
Chase is rolling out advice-driven ‘Express’ branches next month
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