Why U.S. Bank wants to sell you a car

U.S. Bank is the latest bank that wants to sell you your next car.

The U.S.’s fifth-largest bank by assets has formed a partnership with the startup AutoGravity that lets customers shop for new vehicles and add-ons on the U.S. Bank website, apply for auto financing and get a decision within minutes. The feature is designed to remove the friction from the shopping, buying and loan application process; it even gives qualified customers pre-approval for auto financing to make the decision process at the dealership even easier.

“Perhaps in the past, thinking from a bank-centric perspective, we would have created an even easier loan application system where we would say ‘tell us how much you want to borrow and we’ll tell whether or not you can borrow it,’ rather that truly thinking about what the customer really wants — a car,” said Gareth Gaston, head of omnichannel banking at U.S. Bank.

Read the full story on tearsheet.co

https://digiday.com/?p=277424

More in Marketing

Danone takes cues from pharma marketing as GLP-1 changes American appetites

Danone brand Oikos has begun to take hints from the healthcare and pharma industry’s approach to marketing.

Parent co. of TJ Maxx, Marshalls brushes off tariff concerns with ‘plenty of merchandise’

TJX is effectively thriving amid tariffs and economic chaos, CEO Ernie Herrman said during Wednesday’s earnings call.

Digiday+ Research: Marketers plan less upfront spending this year

Significantly fewer marketers have plans to spend in the upfront market this year, and of those who do have upfront dollars to spend, fewer will spend more this year than they did last year.