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Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
Media
Marketing
Media Buying
Future of TV
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Special Projects
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Suman Bhattacharyya
Suman Bhattacharyya
Marketing
How banks are using customer data for personalized experiences
Marketing
Through its own digital currency, Kik messenger moves into payments
Marketing
In inclusion move, SoFi opens up to customers ignored by wealth managers
Marketing
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Marketing on Platforms
How BNP Paribas is targeting millennials on Snapchat
Beyond Ads
Investopedia now wants to ‘match’ financial advisers with readers
Marketing
Inside T. Rowe Price’s Facebook Live Strategy
Brands in Culture
Hardly a Venmo killer, banks are being cautious with Zelle rollout
Marketing
Yoga classes and snacks: Umpqua Bank wants to make banking less of a chore
Retail Revolution
Inside Bank of Ireland’s New York innovation hub
Retail Revolution
Inside Wells Fargo’s mission to create a password-less future
Marketing on Platforms
How finance brands use Instagram
Retail Revolution
‘A slow-moving wave’: Why cardless ATMs haven’t taken off in the US
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