Lock in a year of Digiday+ for 35% less. Ends May 29.
Perhaps no modern American pastime is as popular as trolling companies on social media. And behind airlines, hating on banks might be the most common. A recent Gallup Poll found that only 27 percent of U.S. residents have a “great deal” or “quite a lot” of confidence in banks. Now, some banks are trying to fight back.
“If you’re not monitoring your reputational risk online, you’re not only doing yourself a disservice, but probably ignoring something much bigger than you assume or believe to be important,” said Tim McCoy, vp of marketing and e-commerce at InTouch Credit Union.
The Texas-based credit union, which has 20 branches in five states, has been testing software developed by financial technology company Geezeo to monitor the social media review feeds of four branches.
Read the full story on tearsheet.co
More in Marketing
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.
Walmart warns it may have to raise prices due to fuel costs
The possibility comes as higher fuel prices are already putting pressure on household budgets.
OpenAI gives ChatGPT ads a visual upgrade
OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.