Banks are trying to save their online reputations
Perhaps no modern American pastime is as popular as trolling companies on social media. And behind airlines, hating on banks might be the most common. A recent Gallup Poll found that only 27 percent of U.S. residents have a “great deal” or “quite a lot” of confidence in banks. Now, some banks are trying to fight back.
“If you’re not monitoring your reputational risk online, you’re not only doing yourself a disservice, but probably ignoring something much bigger than you assume or believe to be important,” said Tim McCoy, vp of marketing and e-commerce at InTouch Credit Union.
The Texas-based credit union, which has 20 branches in five states, has been testing software developed by financial technology company Geezeo to monitor the social media review feeds of four branches.
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To combat burnout, employers across the industry have rolled out numerous policies. Still, employees say intense workloads continue to push them to the limit.
Understanding Google’s FLoC replacement Topics, and its unanswered questions
While privacy advocates are saying this doesn't go far enough, advertisers may think this won't be targeted enough.
Why Turkey is becoming the Silicon Valley of mobile gaming
Turkey’s gaming industry is mobile-first; few, if any, Turkish game developers focus on major console titles. Unlike console developers, who can spend years fine-tuning their games, mobile game developers are able to follow a spray-and-pray strategy, cranking out scores of mobile titles until one catches on.
SponsoredHow online commerce platforms can deliver safer shopping experiences
Marni Levine, vice president, commerce operations, Meta In the wake of the pandemic, commerce underwent a rapid shift online, exponentially accelerating and forcing businesses of all sizes to adapt. Now moving into 2022, these trends will only continue as people have grown accustomed to shopping online more for all their needs. According to a PwC […]
Google readies new interest-based advertising in next phase of Privacy Sandbox experiments
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Member ExclusiveMarketing Briefing: ‘Bad behavior is positively rewarded’: Why brands continue to push the line on social posts
But recent posts, like Pabst Blue Ribbon’s sexually explicit tweet that got its social media manager fired as well as brands like Ruggables, Hellman’s mayonnaise and Peacock, among others, jumping into TikTok’s West Elm Caleb trend on TikTok have some in the industry questioning were the line is when it comes to standing out or going too far on social media.