Banks are trying to save their online reputations

Perhaps no modern American pastime is as popular as trolling companies on social media. And behind airlines, hating on banks might be the most common. A recent Gallup Poll found that only 27 percent of U.S. residents have a “great deal” or “quite a lot” of confidence in banks. Now, some banks are trying to fight back.

“If you’re not monitoring your reputational risk online, you’re not only doing yourself a disservice, but probably ignoring something much bigger than you assume or believe to be important,” said Tim McCoy, vp of marketing and e-commerce at InTouch Credit Union.

The Texas-based credit union, which has 20 branches in five states, has been testing software developed by financial technology company Geezeo to monitor the social media review feeds of four branches.

Read the full story on tearsheet.co

 

https://digiday.com/?p=235848

More in Marketing

What does the Omnicom-IPG deal mean for marketing pitches and reviews?

Pitch consultants predict how the potential holdco acquisition could impact media and creative reviews heading into the new year.

AdTechChat organizers manage grievances amid fallout of controversial Xmas party

Community organizers voice regret over divisive entertainment act at London-hosted industry party, which tops a list of grievances.

X tries to win back advertisers with self-reported video stats

Is X’s big bet on video real growth or just a number’s game?