Banks are trying to save their online reputations

Perhaps no modern American pastime is as popular as trolling companies on social media. And behind airlines, hating on banks might be the most common. A recent Gallup Poll found that only 27 percent of U.S. residents have a “great deal” or “quite a lot” of confidence in banks. Now, some banks are trying to fight back.

“If you’re not monitoring your reputational risk online, you’re not only doing yourself a disservice, but probably ignoring something much bigger than you assume or believe to be important,” said Tim McCoy, vp of marketing and e-commerce at InTouch Credit Union.

The Texas-based credit union, which has 20 branches in five states, has been testing software developed by financial technology company Geezeo to monitor the social media review feeds of four branches.

Read the full story on tearsheet.co

 

https://digiday.com/?p=235848

More in Marketing

More brands are blending deterministic and probabilistic data for hybrid targeting approaches

Advertisers are exploring AI-assisted lookalike modeling for new audience targeting approaches — brought on by the fading third-party cookie.

The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement

The Home Depot is pitching a new acronym: ROMO, or return on marketing objectives, in addition to return on ad spend (ROAS) to help marketers paint a more holistic picture of their campaign efficacy. 

‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump

Elon Musk has become a polarizing figure given his role in President Donald Trump’s administration and it looks like the ripple effects of that polarization are affecting the Tesla brand.