Yoga classes and snacks: Umpqua Bank wants to make banking less of a chore
Portland-based Umpqua Bank is embracing its decidedly West Coast roots, with branches that offer yoga classes, Wi-Fi, meeting rooms, coffee and snacks. The approach is part of the bank’s strategy to attract more customers by shaking up what it means to head to a bank. Umpqua Bank is reframing the branch as a community center where people can relax and have fun.
Homepage image courtesy of Umpqua Bank
More in Marketing
“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”
Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.
The concert film will likely help build on cinema advertising’s momentum after Barbenheimer.