Yoga classes and snacks: Umpqua Bank wants to make banking less of a chore

Portland-based Umpqua Bank is embracing its decidedly West Coast roots, with branches that offer yoga classes, Wi-Fi, meeting rooms, coffee and snacks. The approach is part of the bank’s strategy to attract more customers by shaking up what it means to head to a bank. Umpqua Bank is reframing the branch as a community center where people can relax and have fun.

Read the full story on tearsheet.co

Homepage image courtesy of Umpqua Bank

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