Shareen Pathak

Shareen Pathak

Agency Culture

‘A totally different phenomenon’: Airpods are changing agency office life
Member Exclusive

‘A slightly different kind of CEO’: MDC Partners’ Mark Penn wants to make his presence felt
Media

Introducing the new issue of Digiday magazine
Agency Culture

‘At one point, we did brochures’: Confessions of an agency-turned-consultancy creative
Member Exclusive

The Rundown: The once-exuberant NewFronts have a sober tone (and less VR)
Marketing

‘Things have become so transactional’: Clients are scrutinizing agency billings more than ever
Member Exclusive

Rundown: For agencies, in-housing is a symptom, not a disease
Marketing on Platforms

‘Not for kicks and giggles’: High-end gyms are becoming publishers
Member Exclusive

‘Difficult to police’: How Unilever is cracking down on fraudulent social media influencers
Retail Revolution

DTC brands force agencies to think of new ways to get paid
Member Exclusive

Why Fernando Machado is the most-loved CMO in advertising
Retail Revolution

‘Marketing on Facebook is like living in a state of constant paranoia’: Candid thoughts of DTC brands
The Confessions

Confessions of an agency thirtysomething: ‘We act as machines’

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