Shareen Pathak

Managing Director, Editorial Products

shareen@digiday.com @shareenpathak

Transparency

It’s the ROI, stupid: Advertisers talk a big game on brand safety, but rarely follow through

by Shareen Pathak
Digiday+

The Rundown: The decline and fall of the agency model

by Shareen Pathak
Agency Culture

Martin Sorrell’s departure marks the beginning of the end of the holding company era

by Shareen Pathak
Agency Culture

Martin Sorrell is out at WPP

by Shareen Pathak
Transparency

The new most important role at agencies: Brand-safety officer

by Shareen Pathak
WTF Influencers

How influencer marketing has changed, in 5 charts

by Shareen Pathak
Marketing on Facebook

How Facebook’s shutdown of third-party data affects advertisers

by Shareen Pathak
The Amazon Effect

‘Nobody is using it’: Amazon Spark is not taking off with brands, agencies

by Shareen Pathak
Marketing on Facebook

‘Activism as brand strategy’: Brands capitalize on Facebook-Cambridge Analytica scandal

by Shareen Pathak
Marketing on Facebook

‘Facebook has totally screwed up’: How Facebook bungled its response to the Cambridge Analytica crisis

by Shareen Pathak

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