Shareen Pathak

Managing Director, Editorial Products

shareen@digiday.com @shareenpathak

Marketing on Platforms

‘Social has gotten more difficult’: Marketers mull the pitfalls of content marketing

by Shareen Pathak
Digiday+

Retail briefing: ‘Do it for me’ gains traction as retailers scramble to find a competitive advantage

by Shareen Pathak
The Amazon Effect

Amazon ad revenue up to $2.2b, up 129 percent

by Shareen Pathak
Digiday+

The Rundown: GDPR is hitting agency holding groups

by Shareen Pathak
Marketing on Facebook

‘You can sit there and complain’: Inside Facebook’s marketer advisory groups

by Shareen Pathak
The Amazon Effect

Amazon advertising is working directly with brands now, cutting out ad agencies

by Shareen Pathak
The Programmatic Marketer

Why brands favor a ‘hybrid’ in-house marketing approach

by Shareen Pathak
Agency Culture

Laundry Service lays off 10 percent of staff, founder Jason Stein out

by Shareen Pathak
The Confessions

‘Active participation in fraud’: Confessions of a former influencer

by Shareen Pathak
Digiday+

The Rundown: CMOs take back control — but why did they lose it in the first place?

by Shareen Pathak

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