Shareen Pathak

Amazon is testing a new ad format that asks customers to leave reviews

DTC Era

As DTC brands open storefronts, Shopify expands along with them

The Amazon Effect

Building up its retail media operation to compete with Amazon, Wayfair launches sponsored products

The Rundown: Wave of layoffs has publishers concerned

Retail Briefing: Amazon is building an ads business within Treasure Truck

WTF Influencers

The Fyre Effect: More questions are being asked of influencer marketing in wake of documentaries

Transparency

‘No ax to grind’: Ebiquity positions itself as a CMO’s best friend

‘Not there yet’: Amazon is a looming giant in influencer marketing

The Rundown: Amazon’s latest advertising play could cause a privacy headache

Citi’s Carla Hassan: Marketing is now about an ‘end-to-end experience’

marketing

‘ We’ve never asked our agency to not do something because of the cost of it’: Bank of America’s Lou Paskalis on brand safety

Striking the balance: Amazon needs to figure out where its priorities lie

Marketing 2019: The year of consolidation arrives in force