Shareen Pathak

Managing Director, Editorial Products

shareen@digiday.com @shareenpathak

The Amazon Effect

Amazon advertising is working directly with brands now, cutting out ad agencies

by Shareen Pathak
The Programmatic Marketer

Why brands favor a ‘hybrid’ in-house marketing approach

by Shareen Pathak
Agency Culture

Laundry Service lays off 10 percent of staff, founder Jason Stein out

by Shareen Pathak
The Confessions

‘Active participation in fraud’: Confessions of a former influencer

by Shareen Pathak
Member Exclusive

The Rundown: CMOs take back control — but why did they lose it in the first place?

by Shareen Pathak
The Programmatic Marketer

As brands take marketing in-house, consultancies cash in

by Shareen Pathak
Cannes 2018

In Cannes, a marketer backlash to influencers is growing

by Shareen Pathak
Cannes 2018

Cannes Briefing: ‘There has been a cleanup’: Ad tech’s presence diminishes at Cannes

by Shareen Pathak
Cannes 2018

What it costs to attend the Cannes Lions

by Shareen Pathak and Jack Marshall
Cannes 2018

The newcomer’s guide to Cannes

by Shareen Pathak

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