The return to the physical office is a far off idea for most in the industry.
A new Digiday survey found that for 42% of media industry workers, their company hasn’t said anything concrete about when they’re expected to return back to the office. For 28% of employees, they expect to be back in the physical office by the end of the third quarter of this year. About 9% said they have been told they can work from home permanently.
Inside ad agencies, about 45% said their employers hadn’t said anything concrete, while for 29%, they expected to be back in the office by the end of the third quarter as well. About 7% were told they can work from home permanently.
Of course, the return to physical offices is anything but normal. A whopping 73% of agency workers and 88% of media workers said working from home will now be encouraged and accepted. About 39% of agencies and 36% of publishing workers said they expect a reduction in shared amenities and around 40% said they expected fewer snacks. And 32% of agencies, and 37% of publishing workers said they expect fewer meetings to take place.
As we previously reported, at agencies and publishers, 58% of respondents said they missed working in an office. But what they miss varies — and this is what employers are trying to figure out when they seek to replicate the in-office collaboration and serendipity so missing from remote workplaces.
Dentsu’s support of a Black-owned podcast tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.