Digiday Research: 80% of publishers lower Q2 forecasts
In February, publishers braced themselves for a tough quarter ahead. Now, reality is beginning to emerge.
A Digiday Research survey of 127 publishers found that 52% of publishers missed their first-quarter numbers. About 23% managed to exceed their forecasts, while 25% hit them.
Publishers are bracing for a worse second-quarter: 80% have lowered forecasts.
Back in March, Digiday Research found that 88% of the publishing executives surveyed expected to miss business goals for the entire year. About 85% of them expected to see a decline in ad revenue, 79% in event revenue and 68% in commerce revenue.
It’s been an especially tough time for news publishers: 59% of them said they missed their forecasts in the first quarter, and 19% of them exceeded it.
As for the second quarter, only 1% have raised their forecast, while a whopping 70% have lowered it.
Advertisers continue to be reluctant to spend any money on ads alongside coronavirus content. A prior Digiday survey found that 40% of brands are not advertising next to coronavirus-related news online, up slightly from the same survey conducted a month ago, when 37% said they will not buy ads alongside coronavirus-related content.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.
Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn
Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn.