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Marketers put up guardrails as AI agents reshape programmatic buying
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Sara Guaglione

Sara Guaglione

Sara Guaglione

  • Navigating Economic Instability

    Publishers tout generative AI opportunities to save and make money amid rough media market

  • Audio Anywhere

    ‘Mini gold rush’: How ad buyers are handling video podcast inventory

  • podcast listening
    Audio Anywhere

    Podcasters weigh the cost-benefit of producing video podcasts

  • Social Fragmentation

    Publishers move past seeing social media platforms as traffic drivers

  • Audio Anywhere

    Podcasters hope to find new listeners on the YouTube Music app

  • Subscriptions

    The Washington Post offers bundle subscription with Headspace app

  • Publishing in the Platform Era

    Buyers say Fox News’ homepage redesign to highlight more non-hard news coverage is a ‘smart’ move

  • Equality and Opportunity

    Publishers like ESPN and agencies are seeing more investment in women’s sports coverage

  • robot nurture
    Strategizing for the Future

    ChatGPT’s arrival accelerates lifestyle publishers’ move away from SEO-driven content

  • Modern Newsroom

    How will ChatGPT change freelancing? 5 publishers weigh in

  • Audio Anywhere

    Why podcast ad buyers are hesitant to spend through demand-side platforms

  • Modern Newsroom

    Publisher editorial teams experiment with ChatGPT, but few use AI tech in their work

  • Modern Newsroom

    How newsroom unions intervene when members get laid off

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