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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
Media
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Media Buying
Future of TV
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Seb Joseph
Seb Joseph
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All that ails WPP and the wider agency business
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Future of TV
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Absolut CMO: We’ll pay more for quality ad placements
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Marketing on Platforms
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Inside Vans’ social media strategy
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‘TV should build a walled garden’: ITV on the realities of TV addressability
Media
‘We’re moving in the right direction’: Pernod Ricard makes data transparency a priority
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