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Amid sports marketing’s gold rush, some brands are targeting niche fan communities
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Seb Joseph

Seb Joseph

Seb Joseph

  • Football clubs are rethinking live-video strategies.
    Future of TV

    World’s biggest football clubs rethink Facebook Live

  • Citroen wants to reduce its reliance on dealerships to sell cars.
    Content & Commerce

    Citroen and Peugeot want to sell more cars online

  • Brands are still trying to get their heads around location-based advertising.
    Media

    Despite promise, brands still struggle using location data

  • Wimbledon to use social media to bolster its reach in local markets.
    Marketing on Platforms

    Wimbledon to localize its bid to become a digital media brand

  • Media

    Brands eye new ways to foster innovation with agencies

  • Santander UK gets more adventurous with data marketing.
    Media

    How Santander’s using first-party data to increase loyalty

  • The Confessions

    Confessions of a former agency innovation head: ‘It’s all smoke and mirrors to get more money’

  • Agency Culture

    Media agency execs rethink the bigger-is-better mindset

  • Premier League bosses mull live-streaming move.
    Future of TV

    Premier League edges closer to pulling live-streaming switch

  • Brands sound off about their Snapchat strategies.
    Marketing on Platforms

    How four brands are changing their Snapchat strategies

  • The Creator Economy

    How Adidas is using micro-influencers

  • Publics CEO Sadoun on the ad industry's talent drain issue.
    Agency Culture

    Publicis boss Arthur Sadoun on why staff turnover is among his chief concerns

  • Agencies are shaking up the way they recruit young talent.
    Agency Culture

    From chatbots to treasure hunts, agencies get creative in recruiting new workers

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