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Amid sports marketing’s gold rush, some brands are targeting niche fan communities
Media
Marketing
Media Buying
Future of TV
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Special Projects
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Seb Joseph
Seb Joseph
Future of TV
World’s biggest football clubs rethink Facebook Live
Content & Commerce
Citroen and Peugeot want to sell more cars online
Media
Despite promise, brands still struggle using location data
Marketing on Platforms
Wimbledon to localize its bid to become a digital media brand
Media
Brands eye new ways to foster innovation with agencies
Media
How Santander’s using first-party data to increase loyalty
The Confessions
Confessions of a former agency innovation head: ‘It’s all smoke and mirrors to get more money’
Agency Culture
Media agency execs rethink the bigger-is-better mindset
Future of TV
Premier League edges closer to pulling live-streaming switch
Marketing on Platforms
How four brands are changing their Snapchat strategies
The Creator Economy
How Adidas is using micro-influencers
Agency Culture
Publicis boss Arthur Sadoun on why staff turnover is among his chief concerns
Agency Culture
From chatbots to treasure hunts, agencies get creative in recruiting new workers
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