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Buying with bots: AI search raises the bar for tailored shopping and transparency
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Seb Joseph
Seb Joseph
Media
The state of live streaming in sports
The Confessions
Confessions of a former agency exec: ‘There is no such thing as an agency model’
Media
Shell is rather pleased with the duopoly
Agency Culture
Advertisers aren’t convinced consulting firms are the answer to their problems
Content & Commerce
Unilever finds startups can replace some agency tasks
Marketing on Platforms
EHarmony has eyes for direct response on social
Media
Overheard at Dmexco: Ad tech vendors are ‘selling fear’
Media
Amazon makes its presence known at Dmexco
Media
Sign of the times: Marketers flock to Dmexco for direct deals with ad tech
Data Regulation
GDPR is coming, and many U.S. ad tech firms aren’t ready
Content & Commerce
The NFL takes a Netflix-style approach to fuel its growth in Europe
Marketing on Platforms
How Diageo is planning for voice-based search
Retail Revolution
UK retailer Next spends on paid search for back-to-school retail rush
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