Seb Joseph

Seb Joseph

Member Exclusive

Pitch deck: Inside Samsung’s connected-TV ads push in Europe
The Confessions

‘I can’t see how my ads work if I can’t target people’: Confessions of a marketer
Digiday @ DMEXCO

‘There’s a big question mark’: At Dmexco, ad tech braces for the challenges ahead
The Programmatic Marketer

Supply-side platforms want to deal with advertisers directly
Member Exclusive

How ad tech is adapting to the pivot to privacy
The Programmatic Marketer

‘Viewability is the starting point’: Asics tests attention metrics for ads
Media

Once billed as the future of GroupM, mPlatform fades into the background
Future of TV

Inside Activision Blizzard’s plan to win TV budgets for esports
The Confessions

‘We’re both playing the game’: Confessions of a procurement director on agency rebates
Future of TV

‘Like a live version of Netflix’s Bandersnatch’: Twitch pitches branded games
Member Exclusive

‘There are diminishing returns’: ADT sees limits to cost savings from bringing ad buying in-house
Marketing on Platforms

Video now accounts for a third of TUI’s paid social budget
Member Exclusive

‘You can’t save your way to growth’: How marketing procurement is trying to fix its image problem

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