Seb Joseph

Seb Joseph

Media

‘Amazon is a brand play for us’: How Buick is building a long-term partnership around Amazon’s ad business
Retail Revolution

‘Retailers are media owners in their own right’: Why e-commerce is driving more of Unilever’s media spend
The Confessions

‘We don’t have the burden of traditional media’: Confessions of an upstart agency holding group MD
Gaming & Esports

‘Gaming is where culture is being set’: Bud Light gets serious about esports
Agency Culture

‘It’s more transformational’: For the third time in five years, advertisers will launch a mediapalooza of account reviews
The Programmatic Marketer

‘Contextual targeting is going to be the new black’: As IDFA restrictions loom, advertisers brace for the fallout
Marketing on Platforms

As online shopping intensifies, e-commerce marketers are becoming increasingly reliant on Facebook’s ads
Managing Through Crisis

Marketers ‘looking to feel confident’: the coronavirus causing irreversible changes to the advertiser-agency dynamic
Media

“It’s been a source of some much-needed income’: Sports clubs are building subscription businesses on Facebook
WTF Series

WTF is Triller?
Media

The second wave of agency staff cost cuts is starting to build — but it might not crash as hard as the spring swell
The Programmatic Marketer

‘We’ll get briefs we couldn’t access before’: Inside Channel 4’s push for programmatic advertisers
Future of Work

‘We have our work cut out for us’: How Havas is launching a major campaign to overcome its lack of racial diversity in the U.S.

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