Seb Joseph

Seb Joseph

Brands in Culture

Why ethical dilemmas are putting brands and their media buying in the spotlight
Brands in Culture

‘Media responsibility is now corporate social responsibility’: Marketers reassess brand safety controls to navigate a divided America
Retail Revolution

L’Oréal eyes at-home tech market to accelerate its DTC plan
Brands in Culture

Why Adidas treats esports deals like media partnerships, not sponsorship deals
Managing Through Crisis

‘An ordinary course of business’: Why agency holding groups could be the next arbitrage target for private equity investors
Brands in Culture

‘So much of culture is influenced by Black and Hispanic people’: How PepsiCo is addressing advertising’s problem with race
Marketing

‘Not a place for takeovers’: Pepsi amps up Triller marketing plans
Life Beyond the Cookie

‘A challenging point for ID resolution’: Advertisers scramble to plan for the uncertain ‘cookieless future’
The Confessions

‘Marketers talk a good game’: Confessions of a senior agency exec on being paid fairly
The Programmatic Marketer

As ad tech surges, challenges remain — and not just from the coronavirus pandemic
Managing Through Crisis

Taking remuneration seriously: the time has come
Life Beyond the Cookie

The jig is up: The end of the identity workaround
The Programmatic Publisher

Cheatsheet: PubMatic plots path to growth as a public ad tech vendor

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