Seb Joseph

Seb Joseph

Managing Through Crisis

‘De-correlated with economic fluctuations’: Despite pandemic uncertainty ahead advertisers will spend more in all categories
Marketing on Platforms

Snapchat eyes trade marketing dollars as AR-driven commerce grows and the holidays approach
The Confessions

‘That’s a lot of money that would need to be pulled’: Confessions of a marketer on cookie consent snafu
Brands in Culture

‘The pandemic fueled our growth’: Profitable since 2020, creator agency Fanbytes plots global expansion
Evolving Agencies

Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that
Brands in Culture

‘We need a structural shift’: Conscious Advertising Network’s co-chair on how the ad industry can tackle the climate crisis
Publishing in the Platform Era

‘Exclusive is illusive’: U.K. publishers launch plan to mitigate loss of traffic when sources aren’t properly cited
Gaming & Esports

The connector: How UTA’s gaming boss is reconciling discrepancies between the attention games attract and the revenue they make
Gaming & Esports

As hiring in the metaverse ramps up, experts caution against working with snake oil salesmen
The Programmatic Marketer

‘Effectiveness breeds spending’: Procter & Gamble moves to take more marketing in-house
The Programmatic Marketer

Why Apple’s ATT is casting a long shadow over online advertising’s latest quarter
Managing Through Crisis

As supply chain woes intensify, advertisers reallocate, not cut, media dollars
Gaming & Esports

‘Where there’s growth, there’s an influx of capital’: Dealmakers test shifting media norms in gaming

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