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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
Media
Marketing
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Future of TV
Special Projects
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Seb Joseph
Seb Joseph
Navigating Economic Instability
Here’s what ad and media execs really mean when commenting on a whirlwind Q2
The Programmatic Marketer
The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google’s vision
The Programmatic Publisher
The rise of discerning publishers: Ad tech vendors face increased scrutiny
WTF Series
WTF is sequential liability
The Programmatic Publisher
Former employees remain uncompensated after MediaMath’s bankruptcy filing
Navigating Economic Instability
The ad slowdown (or lack thereof) gives the industry reason to hope
Strategizing for the Future
Behind Carlsberg’s new agency and marketing plan
The Programmatic Marketer
Ad tech industry gears up to combat MFAs
The Programmatic Publisher
‘We felt uncomfortable with the lack of control’: How DPG Media is reducing its reliance on Google ad tech
The Programmatic Marketer
Ad tech’s 2023 vibe shift
The Programmatic Marketer
MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges
Brands in Culture
Por qué La Liga española relanza su app como parte de una jugada de DTC
Brands in Culture
Why Spanish soccer league La Liga is relaunching its app as part of a DTC play
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